Key responsibilities include:
- Shaping stakeholder and public perception of the company by delivering innovative publications and integrated campaigns that align with Agincourt Resources’ values, enhance its reputation, and support its strategic branding goals.
- Upholding and elevating the company’s corporate image through the creation of branded materials, storytelling initiatives, and visual communication assets.
- Designing and executing communication strategies that effectively engage both internal and external audiences.
- Supporting change management and strategic initiatives by producing high-impact content and managing key communication channels. This includes initiatives related to Business Process Improvement, Human Resources (HR), Health, Safety, Security and Environment (HSSE), Information Technology (IT), Operations, Community Engagement, and other cross-functional programs.
Expected Outcomes of this position are:
- Strategic Brand Understanding and Alignment
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- Gain a comprehensive understanding of the company’s vision, mission, short- and long-term goals, unique branding propositions, core values, brand strengths, and historical evolution to develop effective communication and branding strategies aligned with the company’s identity.
- Brand Value Enhancement through Problem Solving
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- Identify key branding and communication challenges, propose practical and creative solutions, and support initiatives that elevate the company’s brand value, particularly in the context of sustainable mining and social contribution.
- Publication & Digital Media Optimization
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- Monitor, research, analyse, and report on the effectiveness of the company’s publications and digital media; deliver data-driven recommendations to improve reach, relevance, and audience engagement.
- Integrated Communication and Publication Strategy
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- Design and lead integrated communication and publication strategies that resonate with the mining industry’s landscape. Strengthen brand visibility and credibility across internal and external stakeholder groups.
- Campaign Development and Communication
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- Lead the ideation, creation, and execution of communication campaigns across diverse channels. Serve as a strategic advisor on communication matters and deliver compelling content that reinforces key corporate narratives.
- Documentation and Brand Asset Management
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- Organize, maintain, and develop structured communication databases, including brand assets, publication materials, and campaign archives to ensure consistency and efficiency in all branding initiatives.
Candidates for this position are expected to meet the following qualifications and criteria:
- Hold a minimum of a bachelor’s degree in Communications, Visual Design, Literature, or a related discipline.
- Demonstrate proven expertise in developing and implementing creative strategies for branding, communication, and publication, along with the ability to assess their effectiveness.
- Ideally have at least 10 years of professional experience in Communications or related fields such as Corporate Communications, Public Relations, Visual Communication Design, Advertising, Marketing Communications, Journalism, Copywriting, Creative or Advertising Agencies, Digital Media Strategy, Campaign Management, or Content Development.
- Exhibit a strong ability to work independently while also being a collaborative and effective team player.
- Highly driven, with the capacity to thrive in a fast-paced, deadline-oriented environment and the flexibility to work extended hours when needed.
- Possess outstanding writing and design skills, with proficiency in audio-visual and digital tools (e.g., image, video editing software, flash) and web-based platforms.
- Display strong communication and writing capabilities, adaptable for varied audiences in both Indonesian and English.
- Experienced in offering strategic guidance on complex creative communication challenges for both internal and external stakeholders, including crisis communications.
- Proven ability to manage and deliver complex, multi-stakeholder projects effectively from initiation through completion.
- Show excellent organizational and administrative skills, attention to detail, and the ability to manage multiple priorities and projects simultaneously.
- Resourceful and innovative, capable of delivering cost-effective and creative solutions.
- Passionate about branding, with a strategic mindset to analyze, ideate, and leverage modern technologies and concepts to articulate an authentic and compelling employer brand while continuously enhancing the company’s value proposition
